Another Food Magazine? Not Quite.
Monday, December 29th, 2008
A great way to keep up with the food world without working in the biz is to read the glossies. Although they rarely reveal any juicy gossip, reasons for chefs leaving restaurants, or any personal information they are quite entertaining for foodies everywhere. As I’ve mentioned before my favorite food porn comes from Bon Appétit and Food & Wine, although this months Food & Wine January’s is a bit light. Other great reads are Saveur and Cooks Illustrated for the more serious readers. And now there’s another one, perhaps my favorite of all. I stumbled onto this while on a recent trip to the UK. Jamie Oliver has launched his own magazine. And there was rejoicing. His launch issue is on newsstands in the UK and it’s quite stunning.
You can tell from the cover it’s an expensive endevour. Glossy and matte paper beautifully printed. Also with this launch issue comes a Jme catalog. Jme is Oliver’s new housewares/kitchenware/food collection available online. The issue is chock full of articles rather than ads for pages and pages which tends to happen with Bon Appétit. However one could argue that the entire magazine is an ad as most of the articles are about purveyors and people involved in supplying the new Jme collection. And after each article there’s a reminder to go online and order the whisky or the platters displayed in the previous pages.
The photography is nothing less than the cookbook standard you see in all of his cookbooks. Rustic, romantic, and simple. Speaking of, he interviews “bud” Brad Pitt and asks all the prerequisite food questions I assume we’re all dying to know. Although he did give some good restaurant recommendations in New Orleans. There are lots of Jamie- type recipes – simple and rustic. Unlike the other big Brit cooking publication, Delicious. he doesn’t concentrate so much on just British dishes but a wider range of fare.
A couple of highlights for me were:
1. Baby’s First Dozen: Here the writer suggests giving a friends or family’s new baby a case of carefully selected wine. Obviously not meant for the parents post birth but for the child when they grow old enough to appreciate it. They also make a list of wines that will age well as well as two different price lists. I think even just one nice bottle of wine for a newborn to be opened decades later would be a nice keepsake.
2. From India to the East End and Back Again: About an Indian chef who travels all over the world with major stops in London’s East End for more enlightenment and practice of his native cuisine. There are great recipes and traditional dishes to try while traveling as well as a great spice guide complete with pictures.
3. Long Weekend in Stockholm: No food publication seems to be complete without a token travel article with various recommendations. The pictures certainly make you want to hop on the next flight but it does recommend some local spots and shops which is always more useful than the Lonely Planet guide.
4. Monthly Menu: A cool pull out poster of 30 meals that are quick and tasty. Things like this are easy to save in your recipe folder and a good go-to when you need a quick dinner.
So what’s the subscription price? Probably the most expensive magazine you can get stateside – converted from pounds as of 12/12/08 = $67.24, and it’s bi-monthly. Worth it? Only if you’re hard core and are craving a truly different sort of food magazine.
Tags: food magazine, Jamie Oliver, magazine
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