Cutting your food budget and eating better may sound like oxymorons. When you can, read this NY Times article about Whole Foods cutting prices, and staying competitive in the grocery market - supposedly. I do concede and admit that the Whole Paycheck nickname could prove to be true. However, if you’re choosy and only buy what you need, it could work for you! Yes, ShopRite, Publix, Kroger Safeway, etc. will have lower prices ON SOME ITEMS - for me, the farmers market, Whole Foods, and Trader Joe’s are in a 2 block radius where I can save my time by shopping these stores. Last time I was down south, Publix was a great competitor and has beefed up its store brand - although my parents that live in Atlanta, still frequent Whole Foods if they’re looking for the best of something.
Another obstacle to shopping the Costco’s and Wal Marts for groceries for young urbanites is the space and transportation issue. Most apartments in NYC dont have a pantry to fill with pounds of rice, beans, canned goods, and 24 rolls of paper towels. What would happen to our food bills if we only bought what we needed, and our fridges didnt smell of rotting veggies we bought in bulk? Another excercise I challenge everyone to do is try to go a week without throwing out food that’s gone bad i.e. eat it before it goes off- you could come up with some pretty special recipes being creative with what you have rather than making a supplemental trip to the grocery store for new produce, etc.